There are many good reasons not to put on a “do,” but Marty Rhone says there is still a place for charity special events. There are many good reasons not to put on a “do,” but Marty Rhone says there is still a place for charity special events. In recent times there seems to be an increasing reluctance by charities to embrace events as part of their fundraising mix, however, with the right strategic focus, special events can still add new donors and dollars to a not-for-profit’s bottom line. The evidence that special events are on the wain is only anecdotal, but comes from feedback received at forums like the…
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