What brand changes has your organisation made to remain competitive,innovative & relevant? Professor Sarah Hosking CEO, NBCF Last year we celebrated the 25th anniversary of the National Breast Cancer Foundation (NBCF). This incredible milestone created a great platform for us to review and refresh as we looked forward to the next exciting phase of our timeline. This was spearheaded by a refresh of our brand in July 2018. Our purpose at NBCF is to fund world-class, game-changing Australian research to stop deaths from breast cancer. It’s important that we stand out and are seen as a contemporary, innovative and ambitious organisation with a future-focused mission. Twenty five years ago we…

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