In an award-winning campaign, The Lost Dogs’ Home used a well-known but under utilised tool to recruit new donors (including bequestors) and unearth valuable information about a pool of warm prospects for future cultivation. Vanessa Byrne explains. In an award-winning campaign, The Lost Dogs’ Home used a well-known but under utilised tool to recruit new donors (including bequestors) and unearth valuable information about a pool of warm prospects for future cultivation. Vanessa Byrne explains. The May 2005 direct mail campaign for The Lost Dogs’ Home proved a pivotal learning experience. A new element was introduced, a survey – which was instrumental in helping acquire more than 2,500 new donors. It…