Ten learnings based on four themes: Personalise donor engagement; Benchmark to grow smarter; Build a culture of philanthropy; Think long-term with donor relationships – what Wendy Walker and Jessica Hanna took from FF25.
The AnglicareSA Fundraising Team delivered a Christmas Appeal in 2024 that surpassed its $100,000 goal, achieving a 49% increase in income compared to 2023, through collaboration with the Marketing Team and the introduction of new tactics such additional EDMs and SMS waves. We find out more.
