F&P’s latest Christmas Appeal Report provides insights and learnings from 2024 Christmas Appeals, including the importance of understanding the long-term value of an appeal, the effectiveness of Direct Mail, and the power of matched giving.
As events went virtual in 2020, giving days became a fundraising go-to. Tania Burstin shares her thoughts about their rapid rise and the four pillars of giving day success.
A new report reflects on giving behaviour amongst British donors in the closing months of 2021, providing valuable insights that apply to fundraising across the world.
