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copywriting

Posted inOpinion

Faster, cheaper – but at what cost? The case against AI in fundraising

Sure, AI can produce fundraising copy faster and cheaper. Mary Anne Plummer argues it can also devalue donor relationships, flatten creativity and deskill the very people charities need.

September 28, 2026September 28, 2026
Posted inFundraising Strategy

It’s not donor fatigue!

Why is your direct mail copy not performing? It might not be the reason you expect.

June 1, 2026July 8, 2026

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