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F&P Fundraising & Philanthropy

F&P Fundraising & Philanthropy

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Donor segmentation

Posted inAppeals

How ChildFund Australia used digital transformation and growth in donor value to increase Christmas Appeal revenue

From cart recovery to donor stewardship, the tactics behind a standout appeal.

June 24, 2026June 24, 2026
Posted inAppeals

How Australia for UNHCR used predictive modelling, multi-channel integration and data-led segmentation to deliver one of its best Christmas Appeals yet

How Australia for UNHCR raised $1.783 million in its 2025 Christmas Appeal.

June 22, 2026June 19, 2026
Posted inAppeals, Fundraising Strategy, News Features, Strategy

3 things, 3 ways – personalisation, segmentation, conversation

There’s an art to knowing your audience and it can make or break your fundraising. We share 3 things (in 3 ways) to help you get it right.

July 26, 2022April 13, 2023

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