Gifts in Wills are an increasingly essential source of income for Australian charities and nonprofits, raising about $1.6 billion annually, according to Include a Charity (IAC) research. With income potential this large, it is not surprising that more organisations are recognising the need to initiate or refine bequest programs — and to increase investment in them. So, what are some of the latest trends? Let’s look at some recent research. Growth in income and reliability A 2024 benchmarking study of 29 IAC member charities by More Strategic reported a 5.5% increase in bequest income in FY23. Gifts in Wills (GIW) now account for 24% of overall fundraising revenue for those…
Despite a COVID-19 dip the long-term outlook for gifts in wills remains optimistic. With Include a Charity Week underway, here’s 6 tips to boost your bequest income.
