Two high-profile organisations in the nonprofit sector are preparing to implement major strategic overhauls of their image, as Andrew Sadauskas reports. The Fundraising Institute of Australia and the Children’s Medical Research Institute’s long-running Jeans for Genes campaign are getting set to update their brands, with both organisations appointing March One Fundraising to assist their efforts. The CMRI is implementing its refresh ahead of the 25th anniversary of the iconic Jeans for Genes campaign, which is held annually in August and encourages employees and students to donate money in exchange for wearing denim to school or work. The event raises money to fund research into preventing and finding cures for genetic…
