The Royal Flying Doctor Service South Eastern Section (RFDS SE) saw a 48% increase in YOY income from their 2025 Tax Appeal, which was attributed to the introduction of Matched Giving and two-way SMS, as well as a compelling creative execution and strong digital performance.
Foodbank NSW & ACT held its first Giving Day in September, raising $737,000 for families in crisis, demonstrating the power of collective action and the impact of clear, tangible goals.
The level of potential generosity in Australia is largely untapped and a great way to access it is through giving days explains Creative Australia’s Gillian Mercer.
Climate 200 challenge major political players by supporting independents taking action on climate, integrity and gender equity. Their fundraising efforts help level the playing field.
As events went virtual in 2020, giving days became a fundraising go-to. Tania Burstin shares her thoughts about their rapid rise and the four pillars of giving day success.
