Mission Australia held its first Gratitude Day on 18 September to thank its donors for their generous support, with staff across the country reaching out through various channels to express their gratitude.
A case study in leveraging community sentiment, staying loyal to dependable activity and implementing tweaks and tactics that move your fundraising forward
Ashley Southwell, Community Fundraising Specialist, Mission Australia Best advice received? “Keep it simple.” It has been a big three years for Ashley. As Head of Fundraising and Campaigns at Ronald McDonald House Charities Greater Western Sydney (RMHC GWS) she developed their first P2P event — Dance for Sick Kids — raising $400,000 in 2020 (and $1.2 million nationally in 2021) and their first digital appeal, raising $180,000 and exceeding revenue target by 500%. She led a team that implemented the RMHC GWS’s first giving day, raising $450,000 in year one and $549,000 in year two. She steered collaboration with five RMHC Chapters for their 2021 Christmas appeal, Santa for Sick…
Throughout the pandemic, we’ve been focusing on the future and financial security of nonprofits. This R U OK? Day, we wanted to put the spotlight on you, the fundraisers.
