Natalie Gibbs, Head of Individual and Community Giving, Cancer Council Victoria Best advice received? “‘If you don’t ask, you don’t get’ — it’s life advice really, but you can apply it to all elements of fundraising, from ‘Making the Ask’, through to asking your board to invest in a new initiative or even negotiating your salary for a new job!” We love a new term and Natalie has coined one — ‘retainable acquisition’ — the process of actively seeking new donors who want to join the organisations they support and enjoy the act of giving. No surprise these donors become long-term supporters, but are you seeking them out? Natalie’s work…
