While 75% of Australians intend to donate this Christmas, many are narrowing the list of charities they support. ntegrity identifies three distinct donor behaviours and four practical ways to earn attention, build trust and inspire giving.
With a surge in giving expected this Christmas, charities should focus on mid and major donors, rebuilding trust with lapsed donors and leveraging digital strategies.
New research shows the need to be in market earlier and tap into two main giving motivators. Here are five strategic recommendations for your Christmas appeal.
