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Redstone Marketing

Posted inFundraising Strategy

Talking Point: What is one piece of fundraising advice you disagree with, and why?  

April De Haan, Julia de la Harpe and Fran Kearey on guidance they have not followed and why.

May 29, 2026June 1, 2026
Posted inMagazine #108

Talking Point: What’s the most effective welcome journey you’ve built for new donors – and why does it work

How three fundraisers create meaningful donor journeys to build trust, deepen engagement and improve retention.

February 27, 2026March 2, 2026
Posted inMagazine #107

Talking Point: What’s your go-to approach for segmenting your donor database for maximum engagement?

Three fundraisers on how they use data-driven donor segmentation to personalise engagement.

November 24, 2025December 8, 2025
Posted inFundraising Strategy

Talking Point: How do you find the sweet spot between engagement and fundraising asks?

Three fundraisers on how they are balancing engagement and fundraising asks.

August 27, 2025August 29, 2025
Posted inFundraising Strategy

Talking Point: How is your fundraising changing with these unsettled (again) times?

Three Australian fundraisers on how they are responding to turbulent times.

May 15, 2025May 15, 2025
Posted inMagazine #98

Talking point: Has the cost-of-living crisis changed the way you fundraise?

Anthea Iva, the Director of Redstone Marketing, asks three nonprofit executives for their perspectives

August 28, 2023September 4, 2023
Posted inPartner content

Talking Point: With the great resignation underway, what are you doing to retain staff?

Anthea Iva, Director of Redstone Marketing, asks three nonprofit executives for their perspectives on fundraising

June 5, 2023June 6, 2023
Posted inFundraising Strategy

Talking Point: How do you care for donors in (increasingly) natural disaster-affected areas while still fundraising?

Anthea Iva, Director of Redstone Marketing, asks three nonprofit executives for their perspectives on fundraising

February 16, 2023April 6, 2023
Posted inFundraising Strategy

Talking Point: What will you do differently next year, and what will you do the same?

Anthea Iva, Director of Redstone Marketing, asks three nonprofit executives for their perspectives on fundraising.

December 1, 2022July 23, 2024
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Posted inFundraising Strategy, Magazine #92

The power of design

It sets the mood, it evokes emotion, it guides the reader. Anthea Iva on why good design matters, and how it plays a key role in getting your message across

November 24, 2022April 3, 2023

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