Women are already shaping much of Australia’s giving. New research reveals what this means for fundraisers – and how the sector can better support women donors.
Women are becoming the world’s most powerful philanthropists, changing the way giving is organised, led and felt. Fundraisers need to understand how women give, why they give, and what motivates their philanthropic decisions in order to best nurture and grow their support.
If you keep an eye on LinkedIn, there’s a good chance you’re aware of the recent launch of the She Gives campaign. From Perpetual’s Caitriona Fay to Decjuba’s Tania Austin and The Snow Foundation’s Georgina Byron, some of the biggest names in Australian philanthropy are talking about this initiative. So what is it and what does it aim to achieve? It’s time for women’s turn in the philanthropic spotlight In the coming decades female economic power is set to grow dramatically, with predictions suggesting women will inherit up to $3.4 trillion or two-thirds of intergenerational wealth over the next 20 years as Australia approaches the greatest wealth transfer in our…
