Tax time. It’s a pretty big deal. Pareto Benchmarking data reveals that for cash/single giving in 2017, 47% of revenue and 33% of all gifts come in the three months from April to June. It’s even bigger for gifts over $1,000, with 56% of all gifts received in those precious three months. So why is the end of the financial year a good time for donors to give? Knowing the underlying motivations might help us better engage donors around our causes and inspire them to increase their support at this important time. WHY DO DONORS GIVE AT END OF FINANCIAL YEAR? Reason #1 Donors give to your charity because they…
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