Originally published July 2016 When the International Fund for Animal Welfare decided to change its bequest program, no-one foresaw just how fruitful the new telefundraising campaign would be, says Naomi Schofield. When the International Fund for Animal Welfare decided to change its bequest program, no-one foresaw just how fruitful the new telefundraising campaign would be, says Naomi Schofield. Over recent years, the International Fund for Animal Welfare Australia bequest marketing program had consisted of annual mailings, and utilisation of ticking boxes on response devices in direct mail appeals and surveys for donors to express interest in leaving a bequest. Using this approach, the Fund would on average receive approximately $150,000…