The Next Generation of Australian and New Zealander Giving is the latest report from the Blackbaud Institute for Philanthropic Impact, and examines the giving habits of Gen Zers, Millennials, Gen Xers, Baby Boomers and Matures. With Millennials and Gen Zers labelled as ‘the future of philanthropic giving’, it’s easy to see how other generational groups may be overlooked. Although they have a shared love of social activism and a desire to make an impact on social good, Blackbaud’s latest research reveals that it’s Gen Xers (those born between 1965 and 1980) that nonprofits should have their sights set on. According to this latest research, Gen Xers are currently the most…
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