Acquisition is hard and it’s costly, but it has to be done. So how do you convince your board or CEO? Graham McKern takes up the good fight! Acquisition is hard and it’s costly, but it has to be done. So how do you convince your board or CEO? Graham McKern takes up the good fight! Natural attrition of donors is a troublesome reality for fundraisers. Donor life circumstances change forcing a reduction in their giving capacity, and eventually they will die. The loss of donor dollars can have serious consequences for an organisation including the reduction of much-needed community programs and services, and in the worst cases, the viability…