A special research report exclusive to F&P members The Great Gifts-in-Wills Study seeks to understand Australia’s gifts-in-wills (GiW) fundraising market in terms of size of programs, best practices, performance, strategic direction, resourcing and investment. Conducted by F&P in partnership with DVA Navion, it is possibly the first study of its kind. The study looks beyond simple number and dollar metrics to get at the practices and behaviours of organisations at all levels. What it found is a platform with significant growth potential if it can overcome the issues holding it back. It also offers insights into the common traits of successful programs. The purpose of the study is to provide…

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