Nicola Norris says overcoming the challenge of declining donor acquisition and retention is not only possible but achievable. Nicola Norris says overcoming the challenge of declining donor acquisition and retention is not only possible but achievable. When I re-joined the Greenpeace Australia Pacific team in 2014, I was returning to an organisation that already had a special place in my heart: I had left in 2006 and the three-and-a-half years I had spent working there in a more junior role had been a highlight of my fundraising career. But I was returning to an organisation facing a problem: the regular giving donor base, 85% of the organisation’s income in a…
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