The fundraising landscape is changing, with fewer Australians giving to charity each year. According to Philanthropy Australia, the number of Australians giving to charity has been declining since 2011. Roy Morgan reports that as of March 2018, 61% of Australians aged 14 and over reported giving to charity at least once during the past 12 months. That’s down from 70% in 2011 – a decrease of 9% over the past seven years. Those are numbers that nobody in the fundraising sector wants to hear. It’s a trend that’s easy for us to ignore. We can pretend it’s not happening and stick to a comfortable business-as-usual approach. Or we can start…

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