THE LONGEST DAY – Cancer Council NSW Charity golf days — nothing new, right? Well, it depends on how you run them. With an innovative approach, Cancer Council NSW established a golf day that would become a true diamond in their portfolio of events.  The concept The Longest Day is a first-of-its-kind peer-to-peer golf challenge in Australia. It capitalises on the competitiveness of golfers, pushing them to team up with their mates to ‘tee off for a cancer-free future’ and complete 72 holes in one day.  For The Longest Day 2020, the CCNSW team worked with Funraisin (website), Elevate (paid social), Spark Foundry (SEM, print and display) and various industry…