First published April, 2019 Elsa was an 11-year-old whose mother was a professional fundraiser. One day the girl informed her mum that she wanted to help her raise the money to build a women’s shelter. You see, the daughter calculated that to raise $1 million she only had to find 3,334 donors to give $25 a month for a year. After 12 months they would raise all the money they needed. Elsa announced, “I’m going to go door-to-door to recruit those monthly donors.” Her surprised mum said, “Isn’t that too big a job for just one girl?” And her daughter proclaimed, “Don’t worry, I have a friend who promised to…

This is an F&P Member exclusive article.

Sign up for a 21-day free trial to continue reading

Or become an F&P member and get access to fundraising insights,

best practice, case studies, thought leadership and more.

Knowledge Hub Access

Exclusive Research and Benchmarks

Conference Discounts

Dedicated Member Care Manager

Learn more about our membership packages