Facebook is already one of the most important channels for donor acquisition, and digital channels have already overtaken face to face as a source of new donor acquisition. When we consider that digital is often used for lead generation – with donor conversion being passed to telemarketing agencies – then the trend becomes even more prominent. For savvy fundraisers, Facebook presents an excellent opportunity for growth, but mastering the channel can be difficult. It’s an environment that is in constant flux, with new tools being introduced, new techniques being pioneered, and an algorithm that is constantly being refined by Facebook’s developers. In 2014, Facebook made major changes in an effort…
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