John O’Donnell takes a peek at some North American trends that are likely to find their way to our shores. John O’Donnell takes a peek at some North American trends that are likely to find their way to our shores. Rise of online philanthropy In its recently completed “state of the not-for-profit sector” survey in North America, Blackbaud found that the internet is assuming greater importance. For example: 90% of not-for-profits said the internet is a critical tool in running their organisation 77% of respondents said their organisation is increasingly using email communication The key to exploiting these trends is building relationships with more personalized communications. The internet, which provides…

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