With results from mailing cold lists on the decline, Sean Triner argues that charities and not-for-profits need to consider other avenues, such as charity-to-charity reciprocal mailings, to boost fundraising efforts. With results from mailing cold lists on the decline, Sean Triner argues that charities and not-for-profits need to consider other avenues, such as charity-to-charity reciprocal mailings, to boost fundraising efforts. Reciprocal mailing has been used extensively in the UK for over a decade. After a long gap – probably caused by confusion over changes to the privacy laws in this country – Australian fundraisers are beginning to consider it again. Reciprocal mailing is where two or more charities mutually agree…