Every year I have the good fortune to meet with fundraisers in Australia and New Zealand to review the findings from Pareto Fundraising Benchmarking. It’s always my pleasure to work with clever fundraisers who are committed to understanding the benchmarking numbers and then applying the lessons to fundraising that their data tells them. For every organisation the learnings can be slightly different. But certainly, across the board, there are some key changes that are impacting all fundraisers. Here are the top six: 1. FOCUS ON MID-LEVEL, HIGH-LEVEL AND LEGACY GIVING Pareto Benchmarking 2019 shows that there has been 11 years of steady growth in mid and high-value giving. And it’s…

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