Developing your proposition is a vital step in the process of securing corporate partners. If you are not sure what your organisation has to offer corporate partners or your prospects are not finding your proposition compelling, these seven steps will help you to determine what your organisation has to offer and build compelling propositions that will attract corporate partners. STEP 1: IDENTIFY THE OBJECTIVES There are eight objectives that you can help a company address through a partnership with your organisation. Objective 1 – Audience Which audiences can your organisation help a company engage with? For example, attendees, subscribers, members, players, viewers, donors, visitors, exhibitors. What is the profile of…

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