Arts Wellbeing Collective COVID-19 Crisis Appeal – Arts Centre Melbourne Changing your fundraising proposition is no mean feat, but this is what Arts Centre Melbourne had to do when COVID-19 meant their ask was no longer relevant. They had to pivot. When the pandemic hit, the Arts Centre Melbourne was forced to close theatres and cancel performances. The lockdowns were affecting their entire sector, not just the centre, and they knew they would have to change their fundraising and their approach to make it through. Working together with the Arts Wellbeing Collective – an Arts Centre Melbourne initiative – they threw their existing campaign out the window and launched the Arts…
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