Rich Beeston explains the benefits of using online content marketing to attract more donors – and why fundraising is all about the content! Rich Beeston explains the benefits of using online content marketing to attract more donors – and why fundraising is all about the content! Fundraisers need to be an attention-seeking lot, spending much of their time writing, putting on events, waving their hands around and generally doing whatever it takes to get more eyeballs on their cause. And it can be exhausting, which is why I’m excited about ideas that make donor acquisition easier. It’s also why I’m a believer in the power of content marketing – a strategy…