According to UK fundraising expert Adrian Sargeant, the staff in the communications departments at many nonprofits may have ‘lost the plot’ over what they are there to do. This article was first published 8 August, 2017 Should nonprofits spend money on building their brands? The answer isn’t as straightforward as you might think. On the one hand, you’d have to say that donors do tend to favour larger and more successful nonprofit brands and this is certainly so in the domain of legacies. It is intuitive that when the lawyers (or other will writers) ask their clients if they wish to make a gift to a charity, it is the…
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